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Tedder130's avatar

I think that we are pretty much helpless with AI generated fake news, and your point is well taken, Noland, as we will get to where we cannot believe anything. "Who you gonna believe, me or your lying eyes" is no longer relevant.

On a more cheery note, all AI in this genre takes an immense amount of computing power as well as massive amounts of electricity and cooling water. This is very expensive, and just as the declining dollar will prevent overseas political manipulation and war-making, AI production will fare no better.

Phil's avatar

May I introduce the liar's dividend? Coined by legal scholars Bobby Chesney and Danielle Citron, it describes the second-order effect of deepfakes that your piece almost names but doesn't quite land on: the real strategic value of synthetic media in conflict is not that people believe the fake. it's that people lose the ability to trust the real.

The NBC/Gaza example you cite isn't a byproduct of confusion; it's the goal. Once a population is conditioned to cry deepfake at any inconvenient footage, atrocity documentation loses its political force whether or not it's authentic. That's not a literacy failure, that's the point.

Which brings me to a distinction I think is doing a lot of unexamined work in the piece: disinformation and ambient synthetic noise are not the same thing, and conflating them blunts the analysis. Disinformation has a directing hand with intent, coordination, a beneficiary. Ambient synthetic noise is the AI slop ecosystem: the flood of low-grade generated content that degrades epistemic infrastructure without necessarily having anyone steering it.

The reason this distinction matters is that state and state-adjacent actors in a conflict don't need to produce the definitive deepfake. They only need to seed enough ambient noise that the liar's dividend does the work for them. The confusion becomes the operation and no individual actor needs to claim credit for it. And we as writers must be careful about that!

Hi I'm Phil and I write a lot about this in my spare time. Hmm.... shameless promotion? Yeah why not. If you, the reader, got this far. Why not.

https://substack.com/@thedisinformationobserver?utm_source=user-menu

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